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Mark Woolley Talks Brand Building

Mark Woolley is founder of Electric Hairdressing, a brand that encompasses far more than just salons. Here he talks about his approach to creating and growing a brand – the subject of his Business Extra presentation at Salon International 2013. What is the most important element of a brand? For me, it’s about the people and […]

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Michael Van Clarke launches Salon Business Mastery scheme

Ever wondered how multi-award-winning salon owner Michael Van Clarke achieved his phenominal success? Well, the pioneering hairdresser and business guru is offering other salon owners and managers, and potentially their entire teams – the chance to share his insights with the launch of an education programme, Salon Business Mastery. Initially the programme will comprise 12 […]

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Using the Soft-selling Approach to Market your Salon and Services

Increasing profits and developing a client base doesn’t have to be about the hard sell. Charles Dodds, co-owner of Cutting Room Creative in Leeds, looks at the softly, softly approach to selling that has proved successful for his business. Wear your brand Stylists are the greatest representation of the salon’s ethos and image. If they […]

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Matrix General Manager Hugo Boisvert Talks Brand Tactics

With 16 years’ experience within L’Oréal Professional Products Division in countries around the world, Hugo Boisvert arrived in the UK at the end of 2011 with all the right credentials to create a new vision for the Matrix brand. What was your impression of Matrix in the UK and Ireland when you took over as […]

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Harness the Power of Video as a Promotional Tool

Don’t underestimate the power of videos, says social networking specialist James Econs. The use of video throughout the internet is undeniable. Leading the way in almost every aspect of our online space from moving-image adverts to live event streaming and the latest social media crazes (Instagram recently launched its 15 second video capability) – everybody […]

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Hellen Ward on How to Increase Staff Retention

There’s no bigger highlighter of how specialist our industry is than when we talk to our accountants. For the average fiscal brain will gasp at our payroll percentage in horror, failing to understand that paying people well is key to success in our sector, and not totally comprehending that a low staff turnover is one […]

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Don’t Pay Too Much Tax!

You work hard as a business owner, so why does the tax man have to take so much of your hard-earned profits? There are many ways to legitimately reduce your tax bill and keep hold of your money, says Paul Pritchard. Here are just a few of them: 1. Have the correct business structure Whether it be […]

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Use Vine to Connect with Your Salon’s Clients

Vine can be a highly useful tool for promoting your business, says Valorie Reavis

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HJ’s British Hairdressing Business Awards 2012 Franchisee of the Year Shares her Secrets

Laura Procter of Westrow, West Park talks about the winning formula that made her HJ’s 2012 Franchisee of the Year.

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Goldwell Topchic Tour Visits South Wales

Celebrating the 40th birthday and relaunch of its famous Topchic colour, Goldwell recently set up stage at the prestigious Celtic Manor Resort in Newport, South Wales.

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