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Choosing The Right Product Manufacturer

The hairdressing industry thrives on a superstructure of trade secrets and theories, methods and mentors.

Therefore, choosing the right product manufacturer for your salon will have a daily impact on the business and lies at the core of a progressive modern approach to the craft.

The industry is awash with big-hitting brands promoting their own tailor-made solutions and lending a sympathetic ear to salon owners navigating the sometimes rocky road to success.

Each of the leading manufacturers has impeccable credentials and a heritage in this area and the competition for business is so fierce that the best companies offer everything you would expect and more:

  • supplying products
  • a personal approach
  • education
  • technical support
  • salon loyalty schemes
  • flexible payment terms.


What The Big Brands Offer

Aveda | Clynol | Goldwell and KMS California | Kerastase | L’Oréal Professionel | Matrix | Paul Mitchell | Redken | Sabre | Schwazkopf Professional | TIGI | Wella Professional

Aveda
0870 034 2380
Aveda’s ‘business building’ philosophy is constructed around a six-monthly plan, which takes into account commercial, education and marketing support tailor-made for each salon.

Clynol
01296 314100
Providing individual solutions, Clynol does business on a one-to-one basis. “The great thing about being a company that is not too bureaucratic means we can respond to customer feedback,” says technical manager, Stephen McDowell.

Goldwell and KMS California
01323 432100 and 01323 413200
The Goldwell and KMS California brands aim to ‘take the fear out of business’ by focusing on and supporting business growth and development.

Kérastase
0800 316440
A selective and exclusive distribution policy means Kérastase products are available in less than 4% of UK salons. Commercial manager Rob Gadsby says: “It’s important to choose a manufacturer who understands and listens to your individual needs. Tailor-made solutions for your business are fundamental to the future growth and development of your salon.”

L’Oréal Professionnel
0845 600 0122
L’Oréal Professionnel prides itself on product research and technology, trend-defining events, style collections and a visionary education programme.

Matrix
020 8762 4857
Matrix is a fast-growing brand that aims to provide a personal service through a local distributor’s network and educational team.

Paul Mitchell
01296 390581
A brand in the business of promoting good hairdressers, Paul Mitchell offers products and services that work for salons whose goal is to be the first choice for clients in their area.

Redken
020 8762 4121
Redken offers a package of benefits and programmes, and is committed to educating salon professionals so they can develop the business.

Sabre
01282 683100
Sabre’s portfolio of brands includes Fudge, Joico, Senscience, D:Fuse, Nucleic-a, ISO and Zotos. Strong marketing encourages footfall direct to the salon for retail opportunities.

Schwarzkopf Professional
01296 314000
Business building, marketing solutions and in-salon education programmes provide Schwarzkopf Professional teams with fashion and hair trends for each forthcoming season.

TIGI
0844 844 0944
Market research has shown that 78% of the British public recognise the TIGI brand, which bases its approach to merchandising and retail sales on consumer appeal.

Wella Professionals
01256 490690
With many long-term partners on its books, the Wella Professionals support network helps create a climate for business growth with a dedicated representative acting as an extension of the salon team. The Welonda brand offers loan packages for salon refits.

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2 Responses to Choosing The Right Product Manufacturer

  1. angela sharp 1 October, 2007 at 11:01 am #

    please can you let me know who are the top 4 hairdressing manufacturers?
    Thank you

  2. Kate 17 October, 2007 at 9:52 am #

    Angela,

    Obviously, we’re unable to endorse or promote anyone. The information above will tell you a lot, but hopefully other members of the community might be able to answer you in the comments section.

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